Take away the logos from a 2016
Chevy Malibu and consumers think it's
a Lexus, Acura or BMW. A focus group is impressed with the luxury offerings of the mystery car and shocked to learn that not only is the car a -- gasp -- Chevy, but it's also reasonably priced,
starting at $22,500, not the $80k range that some assumed. The 60-second ad is part of Chevrolet's "Real People, Not Actors" campaign. Much like one focus group member at the end of the ad, I'd take
the house, too.
See it here, created by
Commonwealth//McCann.
