'Allure,' 'Brides' Collaborate On Beauty Box, A Subscription-Based Service

Allure and Brides magazines are collaborating on a bridal-themed AllureBeauty Box for summer 2016, the first of many beauty box collaborations between Condé Nast titles to come.

The Beauty Box is Allure’s monthly subscription-based service containing product samples curated by editors. According to a statement, Allure will later release a travel-themed box with Condé Nast Traveler, a back-to-school themed box with Teen Vogue and a male grooming one with GQ.

"We love the idea of combining our forces to introduce and bring consumers the best products that represent both our brands," Allure publisher and chief revenue officer Agnes Chapski stated today.

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The Bridal Box features 10 deluxe beauty samples curated by Allure and Brides editors Michelle Lee and Keija Minor, respectively.

"With the rise of social media, a bride's wedding day has truly become her red-carpet moment, making finding her perfect beauty look more important than ever," stated Michelle Myers, publisher and CRO of Brides.

The 5,000 custom-designed boxes will also include a mini magazine with content from both brands. The box will cost $49.95 and are available on allure.com.

The boxes include an Aerin fragrance gift set, Fresh eye cream, KAPLAN MD lip gloss, Smashbox primer, Mally eyeliner and brush, Lauren B nail polish and top coat, DHC cleanser, Pur~lisse sheet mask and Rimmel mascara.

Launched last year, Allure’s subscription service delivers beauty samples for $15 per month. One sponsored product is featured in the box each month. Chapski told Fashionista that Allure plans to expand to 50,000 subscribers by the end of 2016.

According to Fashionista, data shows that 80% of its subscribers are ages 25 to 54 and a third make over $100,000 per year.

 

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