• by Laurie Sullivan  @lauriesullivan, July 8, 2016

Google strengthened its position in video and broadcast Thursday with the acquisition of Anvato, a platform for encoding, editing, publishing and distribution video across platforms.

Anvato, which joins Google's Cloud Platform team, supports customers such as HGTV, Bravo, Travel Channel, Oxygen, Fox Sport, CBS Local Media.

The platform can insert ads, support pay-per-view, power live streams, edit videos in the cloud, and provide TV Everywhere with subscription payments.

"This will allow us to supercharge our capabilities, accelerate the pace of innovation and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers," Alper Turgut, Anvato CEO, wrote in a blog post.