Heavy Summer On-Air Promotion For Broadcast TV Dramas

Broadcast networks CBS, NBC, ABC, and Fox are ramping up on-air promos this summer for fall TV shows -- pushing some key drama series.

From May 31 through July 7, CBS’ new Tuesday (9 p.m.) drama “Bull” has seen 57 total promos, with 31 coming in prime time, yielding 69.7 million impressions, according to iSpot.tv.

These impressions, come from national TV (linear, time shifted, VOD) as well as local TV, unsupported networks and other platforms, per the researcher.

NBC’s new drama “This is Us” (Tuesdays at 9 p.m.) has pulled in 61.3 million impressions -- coming from 19 spots with 4 in prime time.

ABC’s new drama-thriller “Designated Survivor” (Wednesday, 10 p.m.) has 55.7 million impressions so far -- 20 total spots with 16 coming during prime time.

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CBS’ new version “MacGyver” (Fridays at 8 p.m) had 45.5 million impressions -- 34 total spots and 19 in prime time. Fox’s drama, based on the movie, “Lethal Weapon”,with 39.3 million; 52 total spots with 42 coming in prime time.

Other shows: NBC’s “Timeless” (Mondays, 10 p.m.) 35.3 million impressions -- 16 total spots, 12 in prime time; CW’s “No Tomorrow” (Tuesdays, 9 p.m.) 34.1 million impressions -- 129 spots, 44 in prime time; and CW’s “Frequency”, (Wednesdays, 9 p.m.), 33.7 million -- 125 spots, 33 in prime time.

Fox’s “The Pitch” (Thursdays, 9 p.m.), 17.7 million impressions -- 21 total spots, 17 in prime time; NBC’s “The Good Place,” (Thursdays, 8:30 p.m.) -- 10 spots, with 4 in prime time; ABC’s “Notorious” (Thursdays, 9 p.m.), 11.2 million impressions -- 9 total spots, 8 in prime time; ABC’s “Speechless” (Wednesdays, 8:30 p.m.), 10.4 million impressions -- 10 spots, all in prime time; and Fox’s “Son of Zorn” (Sunday, 8:30 p.m), 2.1 million impressions -- 13 spots, 9 in prime time.

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