Commentary
In Praise of Ad Blockers?
- by Ross Fadner , September 30, 2016
During the OMMA Programmatic panel “Blocking, Fraud and the Buy-Side”, Greg March, CEO, Noble People, and Steve Carbone, Chief Digital & Analytics Officer, MediaCom, disagree about whether or not ad blockers really add value to the digital advertising ecosystem.
Find the rest of this session, and more, at our OMMA Programmatic Agenda page.
To begin, I am against ad blocking on principal. However to your question, ad block does ad value. Here's why.
On Sweepstakestoday.com, we have published over 60,000 text link sweepstakes and contest promotions in nearly 13 years. Not one of these ads have ever been blocked nor will they be in the future.
The big problem with banner ads is something that is so simple it would be funny for a number of reasons. There is a text link URL within the banner. This text link cannot be blocked but the banner can. There in lies the problem number one. Problem two. you in the ad industry, ad distributors, don't trust publishers with the text link URL's even when the publishers have your best interest. And guess what, I can still run your banner but is not needed. The text link URL is all we need.
In the video the one gentleman said that the ad blocking guy was part of the "Mafia". Guess what? The ad industry have been the real "Mafia" to the publishers from day one since I went online. You want to be treated right and with respect? Show some to the publishers in return, we are a hell a lot smarter than your computer programming.
Their are many Fortune 100 companies who understand how we present their sweepstake advertistment in text links and trust us. A honest human can out perform a banner any day.
So my point? Don't put all of your faith into technology over human involvement and relations. We have a done a far better job designing a better ad distribution system that our readers trust than any computer programmer can or will be able to beat ever.
It's 2016 and that video still requires Flash Player…