• by Larissa Faw , April 10, 2017

Good Food Made Simple (GFMS)'s new advertising campaign lets moms know that life isn't perfect which is why GFMS's frozen breakfasts and new frozen entrée bowls are the perfect solutions for their busy lives.

Developed with Baldwin& and social media agency 360PR+, the creative illustrates how today's moms have enough to deal with during their day.

“We know that Mom’s days don’t look like they do on TV,” stated Julia Khodabandeh, director of marketing, GFMS. “Sometimes the hardest thing you have to do is be awake… We want busy parents to know that there are quick, delicious meal options for them and their families.”

One video with a series of four 15-second cut-downs will run for five weeks on Facebook and the GFMS landing page.

Select influential mommy bloggers including Scary Mommy and Momtrends will also help raise awareness through their respective media platforms. "

"Finding the niche 'food' story to tell in this space is next to impossible without massive budgets," said Erin Bredemann, account executive at Baldwin&.  “Not only are Scary Mommy, Momtrends and Baby Rabies uber-influencers digitally, but they themselves identify with the struggles that Good Food Made Simple is providing a solution to, which makes them authentic partners for sharing this content with their engaged communities.”