• by Wayne Friedman , May 10, 2017

Looking to transition to broader world TV-video advertising selling, Fox Networks Group has promoted Joe Marchese to a new position: president of advertising revenue.

Marchese will oversee linear and nonlinear sales, advertising research and advanced ad products for all of Fox Network Group’s network brands.

He has been president of advanced advertising products at Fox Networks Group since 2015. Before that, he was CEO of true[X], an advertising company acquired by Fox Networks Group in 2015. (He did a sabbatical from True[x] at MSG, running the FUSE TV / digital network to gain expertise in the other side before returning to True[x] and selling it to Fox.)

Marchese will report to Randy Freer, president/CEO of Fox Network Group. Well regarded in media circles, he is considered an ideal choice for for transitioning the two worlds of digital and analogue media inside Fox. 

Recently, Marchese and other senior advertising executives at Viacom and Turner started the Open AP consortium -- an advanced advertising effort initially intended to standardize TV audiences for advertisers in new data-driven linear and digital TV advertising deals.

For some time, media executives say, Fox has been looking to go in a new direction. A media selling executive leading all its advertising efforts will move past traditional TV selling to include new systems around buying TV and video on linear TV and new digital platforms.

In fact, Marchese's partner, David Levy, is already integrated as head of all digital and non-linear advertising with that model in mind.

In September 2016, Toby Byrne, president of national advertising sales for Fox Network Group, departed the company.