• by Laurie Sullivan  @lauriesullivan, November 14, 2018

LinkedIn, Microsoft’s business network, announced major product updates this week to Pages and its News feed. The changes aim to help the company bring in a reported $2 billion from its media business, mostly through advertising revenue, by the end of this fiscal year.

LinkedIn Vice President of Products Tomer Cohen said during a press briefing Tuesday that the pages experience has been rebuilt from scratch.

The revamped product is being rolled out in the U.S. All businesses worldwide should have it soon.

The business social network generates more than 2 million posts, videos and articles in the feed per day. The new Pages is built to create active communities and conversations on LinkedIn with a company’s employees, customers and followers.

LinkedIn also announced a deeper collaboration with Hootsuite, which becomes the first partner to build on LinkedIn’s new Notifications API to support building a presence on Pages.

The focus is on employees becoming brand advocates, as well as companies leveraging their employees to become brand champions by enabling companies to discover and share their employees’ public LinkedIn posts from their Page.

Pages are designed to help organizations connect with members, grow their business and build lasting connections.

Nearly 30 million brands, institutions and organizations, from small businesses to large enterprises, have Pages on LinkedIn.

Admins were also given the ability to link their pages with hashtags to monitor and participate in conversations about their brands or relative topics.