Commentary
7-Eleven, BodyArmor Team On AR For March Madness
- by Chuck Martin , Staff Writer, March 26, 2019
Augmented reality in the 7-Eleven mobile app is being tapped for experiences relating to March Madness.
For the NCAA basketball championship tournament, 7-Eleven teamed with sports drink company BodyArmor to create an AR experience for 7Rewards loyalty program members.
The retailer last year launched AR experiences to stores across the …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
