• by Sara Guaglione , April 30, 2019

Twitter is upping its association with publishers.

Twitter announced content partnerships with The Wall Street Journal, Time and The Players’ Tribune, as well as a number of networks and sports leagues at Monday’s NewFront.

The partnerships focused primarily on news, sports and tech publishers.

“When you collaborate with the top publishers in the world, you can develop incredibly innovative ways to elevate premium content and bring new dimensions to the conversations that are already happening on Twitter,” stated Twitter global vice president-head of content partnerships Kay Madati.

“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” she added.

The Wall Street Journal will create a new franchise called “WSJ What’s Now” on Twitter, providing business analysis and markets insights daily to the social-media platform’s users.

In addition to a variety of video clips shared on Twitter throughout the day, “WSJ What’s Now” will live stream WSJ’s conferences and events, including the Future of Everything and D. Live.

In a memo on the partnership, Wall Street Journal editor-in-chief Matt Murray and head of audio and video Anthony Galloway said the new brand will “bring enterprise reporting, business analysis and markets insights to Twitter in an original video format with a daily series of short markets and news updates."

“WSJ What's Now” will be a collaboration between the video, social, live journalism and markets teams, they added. The new franchise is expected to launch this summer.

Twitter also announced a partnership with The Players’ Tribune on a new, interactive live series called “Don’t @ Me,” which will have two athletes debate each other on a variety of topics, featuring comments from Twitter users, who will determine the winner of each debate.

Time will develop content for Twitter around its “Person of the Year” and “Time 100” franchises, including live-streaming video on the platform.

Tech-focused CNET will cover big industry events, such as CES and the Mobile World Conference, on the platform. Bloomberg will expand live coverage on its TicToc news service.

Twitter renewed partnerships with BuzzFeed News andBill Simmons’ The Ringer, among others. Also, Bleacher Report will bring back its “House of Highlights” show for a second season on Twitter.