Commentary
Despite What You Think, Brands Have An Eye On Consumer Needs
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021
What else changed during the pandemic? Consumer perception of generic products, for starters.
With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label higher in quality than name brands, according to data released Wednesday, private labels have secured …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
