Study Finds Marketing The Least 'Data-Driven' Department, May Rely More On Gut
- by Joe Mandese @mp_joemandese, May 11, 2021
For all the ad industry's talk of Big Data and martech, marketing professionals consider themselves the least data-driven of the major corporate departments, according to a just-released report from data management firm Talend.
The report, the "2021 Data Health Survey," is based on a recent study of corporate …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
