Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To Explode
- by Joe Mandese @mp_joemandese, August 10, 2021
The number of traditional media services agencies sponsored by local media companies in the U.S. is beginning to flatten, while the universe of independent digital shops is actually poised to expand dramatically over the next few years, according to recently released estimates from Borrell Associates.
Citing some big, disruptive macroeconomic …
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