Extra Fees Would Dissuade Some Viewers From Sharing Streaming Passwords

  • by March 24, 2022

Netflix last week began testing a program to charge subscribers extra for sharing their account passwords with others. The plan follows last year’s announcement that it would crack down on password-sharing amid various estimates of how much such activity reduced its revenue.

About a quarter (23%) of people who watch …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications