SiriusXM Adds 3 Marketing Executives

SiriusXM’s has enlarged its marketing team. Three new executives will report to SiriusXM’s SVP of brand and consumer marketing, Kimberly K. Wilson.
They are Rolanda Gaines, vice president of experiential and partnership marketing, Tatiana Holifield, vice president of digital content and audience engagement and Joe Hanna, senior director, brand and platform partnerships.

Prior to SiriusXM, Gaines led marketing and communications for Fox Sports South and Fox Sports Southeas. Holifield was head of brand social for Hulu/Disney Streaming, while Hanna was director, multiplatform marketing, leading subscriber acquisition & retention partnership strategies across Hulu + Live TV.

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