• by Fern Siegel , June 1, 2022

Matt Barash has joined Index Exchange, a global ad marketplace, as senior vice president of Americas. 

He is charged with working with media owners, agencies and company partners to leverage Index’s programmatic technology and support a sustainable open web.

Previously, the ad vet worked as SVP, global publishing-platform partnerships at Zeotap. He has also held management roles at AdColony, Forbes and News Corp.

“It’s an exciting time for our industry, and helping our customers maximize opportunity remains our top priority,” said Jessica Breslav, chief customer officer at Index. “Matt’s extensive expertise in leading partners through transformational change aligns perfectly with our ambition to deliver omnichannel solutions that drive results.” 

Barash will be based in New York and report to Breslav.

The industry is in “the midst of a remarkable industry reinvention. ... This is the moment to reimagine the programmatic playbook,” said Barash.

Headquartered in Toronto, Canada, Index Exchange has offices in North America and Europe. In January, it announced expansion plans into Singapore, naming Yogesh Sehgal as APAC platform partnerships director.