• by Steve McClellan  @mp_mcclellan, June 14, 2022

Washington, DC-area marketing agency White64 has acquired the Jake Group, a 20-year-old, independent branding and digital studio that is also based in Washington. Financial terms were not disclosed. 

The Jake Group team will relocate to White64’s offices in Tyson’s Corner, VA and serve as White’s de facto digital advertising and marketing services department. 

White64 President Kerry Beutel said the acquisition would “bring a whole new dimension to the services we can offer our clients.” 

Jake Group was founded in 2002 by Anneli Werner, currently the agency’s managing partner.  At White64, Werner will assume the title of executive vice president, digital marketing, and will join the agency’s senior executive leadership team.  

Jake Group managing partner Mark Wahl will become White’s vice president of technology & innovation and will also join the agency’s senior leadership group. 

Jake Group clients include the Roosevelt Group, Colonial Parking, CGS Architects, AAVMC, Rand Construction, and the Aspen Institute.  The agency’s expertise is in branding and custom website design and development. 

“After nearly 20 years as a boutique agency, we’re excited to be integrating with a larger platform that will allow us to better serve our clients, and likewise support White64’s growing digital practice,” stated Werner. 

White64 was acquired by PenFed Credit Union in 2018 after serving as the company’s marketing and advertising agency since 2014. It operates as an autonomous unit rather than an in-house agency while remaining PenFed’s agency of record.  

Other White64 clients include the Bio Industries, CFP Board, Bozzuto, Hilton, Peraton, Sunrise Senior Living, United Federal Credit Union, Visit Fairfax, and Washington Metropolitan Area Transit Authority, among others. In 2019, the agency opened White64 Studios, a 7,000 square-foot content production studio.