• by Fern Siegel , July 5, 2022

Pure Electric, the UK’s biggest e-scooter and e-bike brand and retailer, has selected Ourselves for a major new ad campaign. 

The agency won the account after a competitive pitch.

The first work is set to break in September and will run in the UK, France, Spain and Belgium on digital and out-of-home.

Ourselves won the brief with a creative strategy focused on positioning e-bikes and e-scooters as viable options for city commutes.

Lucy Sutton, head of brand at Pure Electric, said: “Ourselves demonstrated the excitement, expertise and skills we were looking for to deliver this significant project.”

Steven Bennett-Day, founder of Ourselves, said: “Pure’s mission is to help ignite a personal transport revolution with clever answers to real travel problems — empowering everyone to take control of their commute and have a positive impact on our planet.”

Pure Electric was founded by Adam Norris to build more sustainable transport options for city living. It launched its first e-scooter in 2020, with e-bikes following in 2021. Customers can buy directly from the Pure Electric website. The company also showrooms across England, Wales and Scotland, where it sells and services its own products, as well as other brands.