Barrel-aged bourbon mixed with a splash of style and sophistication is the recipe for a new nationwide tourism campaign crafted ad agency Doe-Anderson for Louisville Tourism. 

The Bourbon City campaign targets cities within a day’s drive or with direct flights to the city, including Atlanta, Austin, Boston, Chicago, Detroit, and St. Louis.  

Multichannel elements include television, radio, print, digital and out-of-home. 

”’Bourbon City’ seems quite the contradiction for those whose love of bourbon is grounded in images of scenic distilleries, aging barrels and picturesque pastures,” explains Leyla Touma Dailey, President and Chief Creative Officer. “While all of that is true, there’s a vibrant center to that irresistible imagery, and that somewhere is Louisville - where bourbon meets the world. This campaign invites bourbon fans to explore it.” 

Sample the work here.