Persado Debuts Generative AI For Online Carts
- by Ray Schultz , May 16, 2023
Persado has launched a generative AI tool that it says can deliver personalized words and phrases for online shoppers.
The new tool, Dynamic Motivation, combines a brand’s anonymized first-party web-session data with Persado’s enterprise-marketing language and automated decisioning to dynamically provide wording in real-time, the company says.
The goal is …
