Multinational supermarket and convenience store giant Carrefour Group and Publicis Groupe have launched their previously announced retail media joint venture, named Unlimitail. Details were unveiled today at the VivaTech conference in Paris. 

Through the venture the partners have created retail media networks across continental Europe, Brazil and Argentina. The networks are driven by Publicis Groupe’s CitrusAd powered by Epsilon platform and Carrefour Links, the company’s in-house retail media platform.  

The venture has signed on 13 retail partners, with a combined 120 million-plus loyalty customers and 1.5 billion pages viewed a month. They include Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, ÏDKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 Carrefour franchise partners in Morocco (LabelVie) and Israël (Electra Consumer Products). 

The venture also announced a handful of initial media partners, including content company Le Figaro, OOH firm JCDecaux,  M6 and France Télévisions, pioneers in connected TV; and content platform Brut.  

See more about the launch here.