• by Ray Schultz , Columnist, June 30, 2023

AI is writing slogans and subject lines that resonate more with consumers than those written by copywriters, at least in some cases, judging by AI Rewrites 50 Famous Brand Slogans, a recent study by Quality Logo.

It is easy to see why some of the original slogans failed. Some are long and wordy. Others are short and barely touch the subject. 

Maybe copywriters are overworked and stressed. Some could be calling it in. Or perhaps they aren’t as imaginative as robots.

Just for a goof, here are 10 AI-written slogans that Americans preferred over the originals. We list the winning AI slogans first:

Adidas

AI Slogan: Stride with Pride

Original Slogan: Impossible is Nothing 

Adobe

AI Slogan: Designing Your Dreams

Original Slogan: Changing the World Through Digital Experiences 

Facebook

AI Slogan: Your Digital Neighborhood

Original slogan: It’s Quick and Easy

Google

AI Slogan: Explore Everything, Miss Nothing

Original Slogan: Don’t Be Evil 

Microsoft

AI Slogan: Technology for Tomorrow

Original Slogan: Empowering Others

Pampers

AI Slogan: For Your Bundle of Joy

Original Slogan: Love, Sleep & Play

Rolex

AI Slogan: A Legacy on Your Wrist

Original Slogan: A Commitment to Excellence 

Samsung

AI Slogan: Technology for Life

Original Slogan: Do What You Can 

Spotify

AI Slogan: Music for Every Moment

Original Slogan: Music for Everyone 

Verizon

AI Slogan: Making Your World Wireless

Original Slogan: 5G Built Right 

But let’s cheer up. Here are 10 instances in which living writers outperformed AI technology. Granted, some of these slogans go back decades.

What’s clear is that AI is making some of the same linguistic mistakes as real writers did in the previous examples. Here we list the winning originals first: 

Burger King

Original Slogan: Have It Your Way

AI Slogan: Taste Royalty 

Grammarly

Original Slogan: Great Writing, Simplified

AI Slogan: Write Right. Right Now.

Intel

Original Slogan: Experience What’s Inside.

AI Slogan: Revolution Inside, Evolution Outside 

KFC

Original Slogan: It’s Finger Lickin’ Good

AI Slogan: Where Every Bite Is a Delight 

Lyft

Original Slogan: A Ride Whenever You Need One

AI Slogan: Driving You Forward

Pizza Hut

Original Slogan: No One OutPizzas the Hut

AI Slogan: Box of Joy, Slices of Heaven 

Salesforce

Original Slogan: Transforming Business One Cloud at a Time

AI Slogan: We Build Bridges Between Companies and Customers 

Subway

Original Slogan: Eat Fresh

AI Slogan: Bread Baked Daily, Memories Made Always

Tinder

Original Slogan: Swipe. Match. Chat.

AI Slogan: Ignite Your Spark 

Visa

Original Slogan: It’s Everywhere You Want to Be

AI Slogan: Making Money Move 

Granted, these things are subjective. In email, it’s easy to determine what works — the numbers show it. Run an A/B test, and you’ll quickly see which line performs best.   Here’s some advice to companies: Don’t dismiss your copywriters yet. 

Quality Logo provided AI with 50 company slogans and had the technology create different taglines. It then surveyed 1,007 consumers to determine which they liked the most.