• by Lisa Singer , Staff Writer, July 13, 2023

Behind the Scenes with Shana Krisan 

Goldfish Swim School's Shana Krisan talks about her passion for life, the value of a problem solving mindset, and her somewhat Pollyanna outlook. 

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I thought that the only way to really be successful in marketing was to find that one big thing that I was the best at…I think I beat myself up for a long time, and it took me a little bit longer to get to the fact that there is a career path.” Obviously! And that career path led Shana Krisan to becoming CMO at Goldfish Swim School Franchising once she realize that what she does best is strategize and look at the big picture. In this episode of Brand Insider: BTS, Shana admits it was a lot of trial and error that brought her to where she is today. She also advises anyone just starting out in marketing to surround yourself with leaders that will nurture and push you, see things holistically, and always be ready to pivot. You can watch the entire conversation here: