• by Danielle Oster , July 24, 2023

It started as an April Fool’s joke. Now it’s sold out.

Spritz Society -- the sparkling wine cocktails brand founded by influencers Ben Soffer, Claudia Oshry and Jackie Oshry -- announced its new pickle flavor on April 1, 2022. But then people just kept requesting it. So the brand teamed up with Kraft-Heinz’s grocery store staple Claussen to give the people the potent pickle potable they crave, with a limited release of the flavor.

“At Spritz Society, our community is one of the most important elements of the brand and their input is crucial in everything we do,” Soffer, co-founder and CEO of Spritz Society, said in a statement, noting that the brand continued “to get requests for a pickle flavor daily.”

The 6% ABV canned white wine cocktail is offered in 8.4 ounce cans. Spritz Society made the new flavor available online only last week as two four-packs, and customers are clearly sweet on the dill. It’s already out of stock, with the brand offering to inform whole sour-starved customers when the flavor is available again.

For the 150-year-old, Kraft-Heinz-owned brand, the partnership represents a first foray into a category founder Claus Claussen Sr. never could have foreseen, entering “the beverage space for the first time,” Claussen brand manager Lizzy Goodman said in a statement.

It’s not the only novel flavor combination born out of a brand partnership this month. JAJA Tequila Blanco teamed up with Dellmex Taquitos to release the Taquito-rita in honor of National Tequila Day, which is today.