• by Fern Siegel , September 8, 2023

Boost Mobile enlisted artist JC Rivera, rapper Toosii and skateboarder Samarria Brevard in its latest ad campaign: “Get After It.”

Created by Highdive, it illustrates how artists, athletes and entrepreneurs have faced various challenges and achieved success.

“Our newest Boost Mobile campaign speaks to the hardworking members of our local communities who are, despite adversity, realizing their dreams through determination, dedication and persistence,” Jonathan Sipling, chief marketing officer, Retail Wireless, DISH Wireless, told Agency Daily. “We hope the stories resonate with those pursuing their passions and provide inspiration as our subscribers connect, create and 'Get After It.’ ”

The Samsung Galaxy A23 5G is shown in the spot.

The cross-platform campaign runs on broadcast TV, online, social media, radio, OOH, as well as community activations. The first spot features JC Rivera. More stories will be released in the coming weeks. 

The company offers competitive consumer plans with no annual service contracts via the Boost 5G network.

“Today, nothing is more powerful than having a device in our hands. Its ability to connect us to the world is also an incredible source of inspiration,” said Mark Gross, co-chief creative officer at Highdive. “The ‘Get After It’ campaign is meant to show how Boost Mobile supports its customers, not only through access to connectivity, but by celebrating the creativity and passion it can inspire.”

The moto g 5G arrived in Boost Mobile stores in September; the moto g stylus 5G arrived in August.

Highdive’s brand work includes Jeep, Ram Trucks, Airheads, Fruit-tella, Lay’s, Beam Suntory and Rocket Mortgage.