• by Lisa Singer , Staff Writer, October 13, 2023

Behind the Scenes with Yin Woon Rani

MilkPEP's Yin Woon Rani talks about her greatest assets, being direct, and how Post-it notes contributed to her success.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“The parts that I've had to learn and develop is probably a little bit more self-confidence, a little more assertiveness, you know, stereotypically, like a lot of Asian women, they’re not necessarily raised to use your voice very loudly.” Yin Woon Rani certainly learned to use her voice and then some. Born and raised in Singapore, the CEO/CMO of MilkPEP has earned recognition from numerous industry awards; including YWCA’s Woman of the Year and Brand Innovators Top 50 Women in Marketing. In this episode of Brand Insider: BTS, Yin admits that learning to speak her own mind has been a journey and still takes effort. She credits her life coaching support system that includes her husband as well as executive coach, something she wholeheartedly recommends. She also reveals the three things that help her perform at her best...aside from drinking milk of course! You can watch the entire conversation here: