• by Danielle Oster , October 9, 2023

Three Olives Vodka thinks drinkers should let AI plan their next party.

The Proximo Spirits  vodka company is introducing an interactive digital platform applying generative AI to party planning. On the company’s website, the Generager platform uses user-generated prompts to provide ideas for revelers’ next big event. It works by asking users for three must-have components (or “ingredients”) for a great party, and then uses generative AI to develop a theme for their next rager.

“With the Generager, Three Olives is merging the modernization of AI technology with the timeless essence of a great party, to offer people a tool that opens the door to endless discovery,” Proximo Spirits Senior Vice President Lander Otegui said in a statement. “

Three Olives is incentivizing its customers to interact with the platform via a related promotional sweepstakes. Would-be party participants can share their AI-generated party concept with the hashtags #ThreeOlivesGenerager#Contest, The grand prize winner will see their party concept realized as a real-life rager thrown by Three Olives, while 33 additional contest participants will win a $100 ReserveBar gift card to help them bring their party ideas to life –--with three winners selected per week for the duration of the contest.

The Generager initiative follows Three Olives Vodka’s major rebranding this summer, centered around a new formula designed to appeal to “clean conscious consumers.” It could also hint at how like-minded brands may seek to find novel ways to employ generative-AI in marketing efforts. Whether consumers will continue to find such novel offerings intriguing, or fall into an AI hangover remains to be seen.