• by Karlene Lukovitz  @KLmarketdaily, October 10, 2023

ThinkAnalytics’ targeted contextual advertising solution, ThinkAdvertising, has launched on Clean Rooms from Amazon Web Services (AWS).

ThinkAnalytics specializes in AI-based content discovery. The ThinkAdvertising solution allows video service providers to create content-based behavioral audiences at scale with first-party data, increasing targeting accuracy and effectiveness for advertisers, according to the company.

Being able to access the turnkey data solution on AWS will enhance privacy and security when publishers activate cross-channel audience segments for programmatic advertising.