Younger Consumers Are Most Likely To Protect Privacy
- by Robert Williams , October 19, 2023
Growing consumer concerns about data privacy have pushed lawmakers throughout the world to enact rules that give people more control over how their personal information is used. The media, marketing and ad-tech industries also have responded by developing consumer identifiers that support ad targeting and retargeting while also claiming to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
