• by Colin Kirkland , October 31, 2023

Meta is now allowing advertisers to create and promote posts with “Product Tags” through the Instagram Marketing API for feed photos, carousel and existing feed videos, providing third-party social-management platforms with a way to offer a new Instagram ad-placement type in their apps.

In Meta’s words, “this new process alleviates unwanted friction for third-party platform users and allows advertisers to more easily utilize Ads with Product Tags in new and existing media posts.”

Social-media managers specifically will now be able to schedule ads and posts, as well as customize Instagram ads in social-management apps through the dedicated API.

The update builds on two previous offerings Meta made earlier in the year. In March, for example, the company added Search Ads placement via the API, allowing brands' ads and promotions to appear in users' feeds when tapping into a post from search results.

In May, Meta added Stories scheduling via the Instagram Graph API, which enables Instagram Business accounts to publish up to 25 single images, videos, reels, or carousel posts per day using third-party developer platforms.

Overall, advertisers now have more options for managing their Instagram ads and organic content.