• by Lisa Singer , Staff Writer, November 8, 2023

Behind the Scenes with Crystal Millican

Cookies' Crystal Millican talks about the sisterhood within the cannabis industry, inclusivity, and the power of humor.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“I'm pretty much like I can do almost anything now. I think I can take it on. Throw anything at me, I will figure out how to get it all done.” Crystal Millican gets it all done as Cookies' SVP of Marketing & Retail. What gave her that confidence to "take it on" was her radical transition from a career advising Fortune 10 companies to a position at the cannabis start-up...and did I mention, while at the same time becoming a mother for the first time! In this episode of Brand Insider: BTS, the Fulbright Scholar tells me she never questioned if she could do it, but instead, how could she not? Crystal also talks about looking at challenges as opportunities, leaving behind the glass ceiling and why she’s NOT chief cat herder- - you need to check out her interview to understand that one. You can watch the entire conversation here: