• by Ray Schultz , December 11, 2023

The Washington Post is providing subscribers with recaps of their reading habits as part of its Newsprint product, appearing for its second year. 

These wrap-ups are “social-first,” the Post says. 

As part of this, very active subscribers are being gifted with a video featuring a message from their most-read journalist. 

Readers with less intense involvement can take part in an immersive quiz revealing the different types of subscribers. 

“Our overwhelming response from subscribers around the world last year made it clear that Newsprint would return for 2023 with even more revelatory features” says Jessica Gilbert, head of product at The Washington Post.

Gilbert adds, “We wanted to bring Post bylines to life for our subscribers, so we recorded more than 100 videos with our Post journalists to thank them for trusting The Post and making it part of their daily lives.”

The Post product team has also debuted two games, Keyword and On the Record, this year.