• by Fern Siegel , January 9, 2024

Pet product company Omlet named Austin, Texas-based McGarrah Jessee (McJ) as its new agency partner. The assignment will focus on driving the UK-based brand’s expansion into the U.S. market in 2024.

McJ’s initial work, slated for early this year, will focus on Omlet’s flagship Eglu chicken coop product. The agency will handle creative, media and strategic duties, including a new product campaign. 

Since 2004, Omlet has been committed to caring for animals, gaining global recognition for its Eglu chicken coop product, featured in the permanent British design collection of the Victoria & Albert Museum. Omlet’s product portfolio also includes pet care for dogs, cats and small animals.

“Omlet is synonymous with modern hobby chicken keeping in the UK, where the Eglu chicken coops’ success have propelled these characterful creatures into the top five most-kept pets,” said Johannes Paul, co-founder of Omlet. “In the last couple of years, we have seen huge growth in the U.S. and we couldn’t be more excited to partner with McJ to creatively and strategically turn that early growth into mainstream success.” 

Britton Upham, CEO, McGarrah Jessee, added: “Their team’s thoughtfulness, design focus, and passion for building a tight knit relationship between its brand and customers are well aligned with our values as an agency.

McJ's client work includes Fender, Lyft, Deep Eddy Vodka, Yeti and Whataburger.