Retail Media Ad Spending Grew 31% On Amazon In 2023
- by Robert Williams , January 22, 2024
Many brands increased their media spending on
Amazon last year, though there were significant differences among product categories, a study found.
Retail media ad spending jumped 31% last year, with particular strength seen in the fourth quarter as the holiday shopping season got under way, according to ecommerce management platform …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
