• by Laurie Sullivan  @lauriesullivan, February 7, 2024

Digital audio ad tech firm AMA launched a feature it calls Long List to enable advertisers working with streaming audio to add up to 100,000 locations that are verbally referenced in each ad.

The new feature is part of AMA’s Studio.AI product, which is designed to improve the speed and precision of its dynamic decisioning engines, software that uses data and rules to make decisions. The ads are delivered to consumers based on criteria such as user data, context, and ad performance.

This engine can generate and traffic countless personalized ad versions through one tag, ensuring each listener receives the most relevant and engaging ad experience across different audio formats such as streaming, podcast, and broadcast radio.

Steve Dunlop, founder and CEO of AMA, believes the expanded capabilities add to dynamic creative features that allow advertisers to access custom scripts tailored to specific needs. 

Launched last year in June, the solution syncs audio files with script lines and selects relevant data triggers to personalize ad experiences to a high degree.

It is available for use across leading audio platforms, including Spotify, Pandora, Acast and iHeart. Long List syncing is driven by Studio.AI’s artificial intelligence feature set. 

Digital audio gave rise to a suite of ad-tech solutions that were not possible with linear.

There is a misconception that personalization at scale requires a lot of heavy lifting but in reality, the opposite is true.

The company says updates like Studio.AI are making the creation of highly personalized ads easier and more accessible to advertisers.

This latest Long List update appeals to national retailers, for example, some of the largest advertisers in the U.S., who can now reference more store locations in their creative.

Studio.AI -- which the company says combines audio files and script lines -- was built in response to the growing need for automated, data-driven solutions in the digital audio advertising market.

The technology creates data triggers like location, date and time, weather, and other events.

The idea is to simplify campaign creation and help brands engage audiences with highly personalized ads by automating the synchronization of audio files with scripts and using relevant data triggers.