Maker's Mark's Call To Action: Recognize 'Spirited Women'
- by Steve McClellan @mp_mcclellan, February 20, 2024
Bourbon maker Maker’s Mark is marking Women’s History Month with a campaign that will let fans create personalized labels for 750 ML bottles of bourbon to recognize an inspirational woman in their lives. The labels are free but not the bourbon.
The bourbon brand is working on the effort with its agency Doe-Anderson and Vital Voices a nonprofit that invests in female leaders tackling big challenges.
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Vital Voices brought artist Gale Kabaker to the project to design a limited edition label that consumers can further customize.
The program will be up and running throughout the year.
