• by Laurie Sullivan  @lauriesullivan, April 3, 2024

Mint, a global enterprise software company for advertising resource management (ARM), has announced an addition to its advisory board.

Shelley Zalis, founder and CEO of The Female Quotient, will join the board to expand Mint’s mission of supporting brands and enterprise marketers through its AI-powered platform. 

Zalis, who was formerly CEO of Ipsos OTX for more than five years, is a research pioneer and well-known advocate for women’s equality.

She is the first female CEO ranked in the research industry’s top 25, bringing extensive experience working with Fortune 500 companies, and will provide strategic guidance for Mint.

“I have known Shelley for a while -- we were partners in crime,” said Mint CEO Lorenzo Larini. “She’s a huge advocate of diversity and inclusion, which to us is very important. It's a narrow view when you look at those working in advertising, tech and AI."

Larini said Mint also monitors environmental and social governance (ESG) and a set of standards that measures sustainability and ethical impact. Mint’s platform has a tool that automatically calculates the Co2 emission for every campaign run. He wants Mint to become a net zero organization.

“Shelley is a ESG champion,” he said. “She knows media. She is helping us think about the future and how to do good in the world.”

Larini joined Mint late last year from Ipsos North America where he served as CEO. Known for supporting data and workflow, Mint supports the advertising industry in numerous ways.

“Workflow is important when think about running an organization from end to end,” he said.

Mint’s applications are similar to enterprise resource planning (ERP) systems, Larini said, which are used to run entire enterprises. The company’s technology integrates with ERP systems, auto replenishment platforms, marketing mix modeling, creative analytics, and other software running the enterprise.

The company has more than 500 integrations. Some of those integrated applications are with Adobe.

“We are so keen on designing solutions that give the super powers to the humans,” he said. “There is so much AI being built into everything, but we must ensure that humans are not substituted.”