• by Teresa Buyikian , April 4, 2024

The versatility of coveralls seems infinite.

This week Taco Bell announced its latest collaboration with Wildfang, a fashion lifestyle company that promotes gender fluid styles, for a new Taco Bell x WILDFANG Essential High Waisted Coverall. With lots of pockets.

Available exclusively at Wildfang.com, the limited edition $178 coveralls are available in sizes XS to 3X and in Tall S to XXL. Taco Bell Feed the Beat artist, actress and author Hayley Kiyoko is the brand’s model for the collaboration.

Each of the 20 pockets on the coveralls’ design is inspired by a Taco Bell menu item, including a custom-sized pocket to hold Taco Bell hot sauce packets.

Per the company’s release, “As fashion gets bigger and better, pockets have become smaller and faker. No longer will fans have to choose between style or function when it comes to having room for everyday essentials.” The coveralls have additional pockets for tacos, Crunchwraps and other Taco Bell menu items.

"We're always looking to partner with cutting-edge brands that push the boundaries of their industries and can create with us to push the Taco Bell Brand forward. We love engaging in unexpected ways for our fans, so this collaboration with WILDFANG was a no brainer," said Taco Bell US CMO, Taylor Montgomery. "Taco Bell is more than just a place for craveable food, Taco Bell is a lifestyle – a lifestyle that embraces authenticity and values being different."

Located in Portland, OR, Wildfang “exists to challenge gender norms in fashion and beyond.” The apparel company offers gender-fluid styles and has donated over $1 million to “causes that focus on creating an inclusive world.”

In 2022, Wildfang began participating in the Pledge 1% movement, committing 1% of its annual revenue to organizations making meaningful contributions.