July 22 - 25, 2024
gen z
Teens Ditching Established Brands For Small Innovators
- by Sarah Mahoney @mahoney_sarah, April 9, 2024
Well-established brands need to be more careful if they want to keep Gen Z happy. Piper Sandler’s new “Taking Stock With Teens” survey is out, and the semiannual research notes a shift away from large brands, including Nike and Lululemon, in favor of trendier labels.
“We are seeing some significant …
