• by Fern Siegel , April 12, 2024

FootJoy, a favorite shoe of golfers on the pro tours, launched a new spot as part of its ongoing “Feel the Joy” global brand platform.

The creative by Portland, Oregon-based Opinionated features six-time PGA Tour winner Max Homa in  “Joy Ride.”

Homa experiences the joy of unleashing a perfect tee shot in his new Pro/SLX shoes from FootJoy.

Onlookers Davis Riley, three-time NCAA All American, Wyndham Clark, 2023 U.S. Open and 2024 AT&T Pebble Beach Pro-AM champion, and Danielle Kang, six-time LPGA winner, watch Homa as he takes flight. Both envy his delight.

The spot was directed by Randy Krallman of Smuggler. It runs on the Golf Channel, broadcast, social and digital platforms including Peacock and YouTube.