• by Fern Siegel , May 1, 2024

Pittsburgh marketing agency Brunner has formed a strategic partnership with HIRI (Home Improvement Research Institute), a nonprofit research organization in the industry.

Brunner serves as a founding member of HIRI’s Strategic Partner Program, which will deliver home improvement and building product marketing insights to benefit HIRI members.

Brunner and HIRI will cover topics such as creating a visible brand, turning contractors into brand advocates and DIY project outlooks.

Kristen Taggert, vice president of integrated marketing communications at Brunner, said: “Together, our combined strength will ultimately help educate HIRI members and arm them with tailored research and insights to provide impactful marketing solutions to better reach their customers.”

“Brunner shares our same mission to make a positive impact in the home-improvement industry,” added Dave King, executive director of HIRI. “They are in the trenches working with leading clients in our space, so they have insight and marketing expertise that can bring a ton of value to our members.”

Brunner’s clients include Great Southern Wood Preserving, Owens Corning Roofing, Mitsubishi North America  and The Home Depot Rental.