• by Fern Siegel , May 6, 2024

Gopuff, the food and consumer goods delivery company, has launched its largest national brand campaign: "Bring The Magic."

The work, by Mother New York and Media by Mother, spans activations, cinema, influencers, linear, CTV, OTT, OOH and social.

The “Bring The Magic” 60-second spot, directed by Adam Berg of Smuggler, utilizes mind-bending visuals. It centers on a man who delivers moments of wonder, the same delight Gopuff wants customers to enjoy.

The recent kickoff also showed the ad in movie theaters for the opening weekends of "Challengers" and "The Fall Guy."

“'Bring The Magic' is our way to capture how GoPuff's speed, variety and dependability create an unexpectedly pleasant experience when you order. Getting a Gopuff bag feels like magic, so we decided to show a series of smooth, magical deliveries spanning a range of products that speak to this sensation,” Will Paugh, creative director, Mother New York, told Agency Daily.

To augment the campaign, Gopuff will issue a series of limited-edition, premium tote bags, starting with custom city-inspired totes in New York City, Philadelphia and Miami. Later, Gopuff will make its bag famous with limited versions created in collaboration with talent and brand partners. They include The Yes Chef Bag, The Situationship Bag, The Prepper Bag and The Dial-Up Bag.

The agency believes the brand is on the threshold of becoming a household name.

Mother has done work for Target, Amica and Dave & Buster's. The independent creative company has offices in London, New York, Los Angeles and Shanghai.