• by Tanya Gazdik , May 14, 2025

Temptations is highlighting sexy cat dads in a new campaign featuring a reality TV star. 

The brand says it is “on a mission to show the world just how irresistible cat cads are and is declaring 2025 the Year of the Cat Dad, celebrating all the irresistible, green-flag qualities that feline fathers have to offer.”

A recent survey commissioned by Temptations found 67% of Gen Z adults believe that cat dads make better boyfriends. KRC Research conducted the study using an online survey of 1,011 U.S. adults (ages 18+), fielded between Nov. 13 and Nov. 15, 2024.

To kick things off, Temptations is partnering with reality TV star Kordell Beckham ("Love Island USA"), who has over a million followers on Instagram. Beckham and his cat Milo will appear on several attention-grabbing billboards around New York’s Times Square.

Each billboard features a QR code driving fans to an open letter from Temptations to People, calling on the magazine’s editors to “stop overlooking and finally acknowledge the irresistible appeal of cat dads and give those sexy dog dads a run for their money.”

The campaign was created by Weber Shandwick with media buying handled by EssenceMediaCom. Osborne Manchuria is the photographer.

The letter notes that for the past 40 years, the magazine has been celebrating the most irresistible men around the globe with Sexiest Man Alive.

“But we’d like to see more of the most tempting, caring and compassionate men of all: feline fathers,” according to the letter. “We get it — it’s easy to ask people to vote for the hottest movie star, musician or athlete. But you want to know a secret? Cat dads are nestled snugly within all those groups.”