• by Nina Lentini  @Nina_Lentini, December 1, 2006

Those ubiquitous Heinz ketchup packets are about to get a little more interesting.

From today through January, more than 200 million packets will feature questions and answers from the new Trivial Pursuit Totally '80s Edition.

The Pittsburgh-based ketchup maker and Hasbro are partnering for the online holiday promotion.

The specially marked packets are intended to drive consumers to HeinzTrivialPursuit.com, where they can register the name and location of the place they found the special-edition ketchup packet, in an attempt to win $2,500 in cash. Hundreds of runners-up will win Trivial Pursuit games. The site also features ketchup TV ads from the '80s.

"As we kick off the world's largest Trivial Pursuit game, we know this is a great partnership that naturally equals fun for all involved," Rebecca Serafini, senior brand manager at Heinz, said in a statement.

Heinz posted strong quarterly results yesterday. Sales at its North American Consumer Products division were up 7.5 percent, largely driven by growth in good-for-you brands including Classico organic pasta sauces, Smart Ones and Weight Watchers.

CEO William Johnson said Heinz is preparing to harness growing demand for healthy eating.