Jeremy Walker

Articles by Jeremy All articles by Jeremy

• Hospital CRMs: The Future Of Your Marketing Strategy in Marketing: Health on 11/03/2016
  

  The customer relationship management (CRM) market has exploded in recent years, particularly among retailers, business and financial services companies, and technology companies. Not on the list? Healthcare.

• My Great New Web Site's Organic Traffic Just Disappeared in Search & Performance Marketing Daily on 09/07/2016
  

  When organizations redesign their Web site, most expect their investment to produce several automatic benefits such as a rise in site traffic. Here I describe how a drop in traffic will occur without the necessary investment in search engine optimization, and lay out the steps required to make sure this doesn't happen to you.

• Google's AMP Project in Search & Performance Marketing Daily on 04/14/2016
  

  t's hard not to look back and think that 2015 was finally the Year of Mobile. OK, that's up for debate, but not as far as Google is concerned. Mobilegeddon scared everyone to death (unnecessarily so, in retrospect) but arguably more important was the launch of the Accelerated Mobile Pages (AMP) Project on Oct. 7.

• Google's New Webmaster Guidelines in Search & Performance Marketing Daily on 03/23/2016
  

  Google recently published a major update to its Webmaster Guidelines, a guide for site owners on how to get their Web sites found and indexed by Google. It also contains a clear statement of its expectations and lays out the ramifications of violating these expectations.

• What A Difference A Year Makes: Yahoo, Bing, Lose Ground Against Google in Performance Marketing Insider on 02/10/2016
  

  Almost a year ago today, I discussed Yahoo and Bing fighting against Google's supremacy. My, how different things look today. Last week, Google briefly surpassed Apple as the world's largest publicly traded company. The very next day, Yahoo disclosed it was reducing its workforce by 15%. Why has the promise of a year ago vanished so quickly? Let's take a look:

• Managing Your Brand In Search in Performance Marketing Insider on 01/13/2016
  

  Remember when you didn't have to think too much about how your brand came up in search results? Back then, Web sites for unique brands ranked prominently for branded queries. Most organizations didn't pay for branded keywords -- why buy the cow when you get the milk for free? Then things changed. Paid search started dominating top spots in search results. Meaningful social media sites also proliferated. The Knowledge Graph significantly altered the results page. Secure search nearly eliminated keyword data for organic visitors. And then, as predicted, 2015 turned into the year of mobile, dramatically increasing the importance of local search.

• Adapting To A New World Of Search in Performance Marketing Insider on 01/05/2016
  

  While aspects of digital marketing like email and display advertising are reaching maturity, search continues to change in major ways. The desktop search results page looks very different from what it was like even a few years ago. The amount of new content and searches continues to increase, and searches are becoming increasingly complex. Add to that the shift from desktop to mobile, and soon, virtual reality (VR). How can we handle all of these changes?

• Just When You Thought Search Was Quieting Down... in Performance Marketing Insider on 11/09/2015
  

  Just because the world of search may not appear to have had many bombshells recently doesn't mean there's a shortage of important developments. Many have flown under the radar due to the amount of expansion in this space. However, these developments should not go unnoticed. Here is an overview of the biggest happenings with each of the big four - yes, you read that right, four - search engines.

• Local Search: What A Difference A Year Makes in Performance Marketing Insider on 10/13/2015
  

  Last July, I wrote about how Google+ played a key role in local search. Guess what? Google has since completely removed Google+ references from local search results. What else has changed? As part of Google's mobile push, the 7-Pack is now a 3-Pack. Also, Apple Maps now dominates Google Maps for iPhone users. Anything else? Oh yeah, Google has created a Map Maker community to help make Google Maps work even better.

• Google's Latest Trust Challenges: Can It Avoid Evil-Doing?  in Performance Marketing Insider on 09/08/2015
  

  Among Google's "Ten things we know to be true," a list the company uses as guiding principles, "You can make money without doing evil" is number six. This seems like a reasonable principle to evaluate. Is Google living up to this statement? Let's look at three recent events and gauge if Google can both make money and avoid doing evil.

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