- Guess What's Missing from Your Holiday Email Strategy? in
Email Insider on
10/05/2015
Think quick: What factor is most critical in achieving email opens? A perfectly penned subject line? Nope. A recognizable "from" name? 'Fraid not. There's only one way your email marketing can be
opened - and that's if it's actually received by subscribers. So give yourself a big pat on the back if you came up with deliverability.
- What Coupon-Cutters And Email Marketers Have In Common in
Email Insider on
05/18/2015
Financial freedom has been a hot topic on the blogosphere for years. A philosophy of frugality drives most: strict budgeting, limited luxuries, extreme couponing, DIY. "Freedom" sure sounds like a
whole lot of work. And not much fun. But my favorite bloggers send a message of abundance: Don't waste your time penny-pinching - instead, focus on making more. Let your money make money so you have
the time to maximize life enjoyment. Now, that's the kind of freedom I can appreciate -- and email marketing can be approached in the very same way.
- Why The Demise Of Gmail Grid View Is Good For Marketers in
Email Insider on
05/04/2015
Grid view... we hardly knew ye. Google quietly pulled the plug on Gmail grid view last month - a move which went largely unnoticed, since the image-centric interface for promotional messages never
advanced beyond its initial field trial.
- What My 15-Year-Old Webmail Account Says About Today's Email Marketers in
Email Insider Europe on
04/09/2015
Recently my Yahoo account turned 15. It doesn't get much use these days - aside from the occasional seed list for a client project - but it is an epic archive of my life, my career, and to an extent,
the evolution of email marketing. While I'm not going to share the dishy details of my personal correspondence through the years, I can relay a few email marketing insights that became evident while I
perused my old account.
- What My 15-Year-Old Webmail Account Says About Today's Email Marketers in
Email Insider on
02/12/2015
This month my Yahoo account turns 15. It doesn't get much use these days - aside from the occasional seed list for a client project - but it is an epic archive of my life, my career, and to an extent,
the evolution of email marketing. While I'm not going to share the dishy details of my personal correspondence through the years, I can relay a few email marketing insights that became evident while I
perused my old account.
- What Apple's Holiday Home Run Means For Email Marketers in
Email Insider on
01/15/2015
Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone manufacturer accounted for 51% of new device activations worldwide between Dec. 19 and 25th, with
Samsung coming in a distant second at 18%. What does this mean for email marketers? Apple's move toward bigger screens and higher resolutions - along with the default Apple iPhone app's stronghold as
the number-one email client - will ultimately influence change in email marketing's evolving best practices.
- What Apple's Holiday Home Run Means For Email Marketers in
Email Insider Europe on
01/08/2015
Santa was very, very kind to Apple, according to a new report from Flurry Analytics. The iPhone manufacturer accounted for 51% of new device activations worldwide between Dec. 19 and 25th, with
Samsung coming in a distant second at 18%. What does this mean for email marketers? Apple's move toward bigger screens and higher resolutions - along with the default Apple iPhone app's stronghold as
the number-one email client - will ultimately influence change in email marketing's evolving best practices.
- Then & Now: Mobile & Email Marketing Predictions in
Email Insider Europe on
12/19/2014
I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov's 1964 predictions for 2014. While we're still
not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of some of today's mobile technology. Since it's that time of year when we marketers like
to start opining our predictions for the coming year, I thought it would be a fun exercise to take a look back at the mobile predictions of the past - with a focus on their implications for email
marketing - before offering up a few of my own for 2015. As it turns out, we marketers aren't always as good at predicting the future as Isaac Asimov.
- Geeks, Rejoice! The Email Renaissance Has Arrived in
Email Insider on
11/06/2014
Pop quiz, marketers! How do you feel about the new Inbox by Gmail? A) Annoyed. This is probably worse than Gmail tabs. B) Intrigued. What a fascinating opportunity. C) Confused. What's Inbox? If you
answered B, you're in the right line of work.
- Then & Now: Mobile & Email Marketing Predictions in
Email Insider on
10/09/2014
I love reading those articles that compare 20thcentury science fiction to our modern world. This week, I stumbled across a list of author Isaac Asimov's 1964 predictions for 2014. While we're still
not colonizing the moon, Asimov was pretty spot-on in the majority of predictions, including his descriptions of some of today's mobile technology. Since it's that time of year when we marketers like
to start opining our predictions for the coming year, I thought it would be a fun exercise to take a look back at the mobile predictions of the past - with a focus on their implications for email
marketing - before offering up a few of my own for 2015. As it turns out, we marketers aren't always as good at predicting the future as Isaac Asimov.