Michael Goefron
Member since April 2015Contact Michael- MD of Accounts & Operations GlassView
- http://www.glassview.com
- LinkedIn: https://www.linkedin.com/in/michaelgoefron
- Twitter: @mikeg824
- 120 5th Avenue
- 8th Floor
- New York New York
- 10065 USA
Michael Goefron is the MD of Accounts & Operations at GlassView Media. He is a seasoned operations and account management professional with nearly 20 years of experience in the digital advertising industry. His knowledge of both the technical and client services side of the business allows him to work closely with sales, finance, editorial, marketing and creative production to build and maintain a high-performing advertising eco-system for some of the biggest names in the digital publishing industry. Some of the companies Michael has worked for include MTV Networks, Rodale, Alloy Digital, Unruly Media, Conde Nast and the advertising agency, OMD. Michael has spoken at a number of industry conferences and events including at the IAB and AdMonsters.
Articles by Michael All articles by Michael
- Marketers Should Take Another Look at Smart Glasses in
Marketing Daily on
10/03/2017
Glass has become the early 2010s equivalent of the mutton-chop sideburns in the early 1970s, excusable for the time, but not something that most of us would want to wear again. Or is it?
- Will AI Solve The Brand Safety Dilemma? in
Marketing Daily on
05/11/2017
Until there's a quantum leap in artificial intelligence in the near future, brand safety will require human intervention, which is actually a very effective solution.
- 6 Things You Can Learn From The Viral Furkids Video in
Marketing Daily on
02/16/2017
Brands hoping to get traction with their videos might want to, uh, adopt these lessons as well.
- Why Burberry, BMW Are Getting Into The Short Film Business in
Marketing Daily on
01/13/2017
Those who prioritize efficiency and brevity might be curious why these brands are deciding now to go the long route with their commercials. Here's why they made the right decision.
- Online Video Advertising Isn't Just Like TV in
Online Video Daily on
10/02/2015
Because consuming TV content is not a lean-back experience when it's viewed online, consumers are in a different frame of mind. Laptops, smartphones and tablets are interactive devices, designed for search and discovery.
- What's Wrong With Dove's 'Choose Beautiful' Video Campaign in
Marketing Daily on
04/29/2015
Hollywood loves a reboot, but the same can't always be said for viral videos.
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