Ruth Arber
Member since October 2014Contact Ruth- Director of Solutions Adaptly
- www.adaptly.com
- LinkedIn: https://www.linkedin.com/in/rutharber
- Twitter: @ruthyarbs
- New York New York
- 10011 USA
Ruth leads the strategy team at Adaptly, working with brands to understand their objectives and provide tailored strategic solutions. She has 6+ years of Paid Social experience, working with; Facebook, Instagram, Twitter and Pinterest.
Articles by Ruth All articles by Ruth
- Social Media Advertising: Best Way To Stimulate CPG E-Commerce in
Social Media & Marketing Daily on
12/07/2016
Increasingly, CPG brands are levering their social media advertising to generate first-party data that can be combined with third-party data from providers such as Datalogix and Nielsen Catalina to enhance their ability to reach primary CPG buyers with greater efficiency. Here are some recommendations to assure success for CPG brands using social media to drive site traffic and sales
- Facebook Shutting Down FBX: Everything You Need to Know in
Social Media & Marketing Daily on
08/12/2016
Facebook recently announced that it is shutting down its desktop ad exchange FBX -- but what does this mean for advertisers?
- How Financial Services Brands Can Engage Customers With Paid Social in
Social Media & Marketing Daily on
05/16/2016
Financial service companies can build awareness for a product, service, or brand message by driving reach and frequency of key target audiences with high-impact social advertising formats.
Comments by Ruth All comments by Ruth
- Is A Quarter Of Snapchat's Users Viewing Ads Enough?
by
Sean Hargrave
(London Blog on
04/04/2017)
I'm confused as to why a quarter of Snapchat's user base engaging/watching ads is being positioned as a bad thing? Average engagement rates on Facebook & Twitter are below 2% - the only examples of engagement rates higher than that are with auto-play video which is at about 20%, so lower than a quarter. If 1 in 4 people on the platform are actively engaging in Sponsored Lenses & Filters - I think you'd find it difficult to find any other platform/site that had those levels of active engagement and participation with ad content, on the internet.
- Engineers Find Facebook Mobile Data Up To 80% Inaccurate
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/09/2016)
The headline of this article is misleading. It's suggesting that Facebook's reporting is incorrect and further fuelling lack of confidence in Facebook's data, which isn't what the report is showing. The Rakuten Marketing Insights report is showing that web analytics and 3rd party tracking are UNDER-attributing revenue to Facebook. This is not about Facebook's incorrect reporting, in fact Facebook's reporting is MORE accurate because 3rd party tracking relies on cookies and Facebook does not. Facebook is able to track cross-device conversions & revenue, which 3rd parties struggle with because of limitations with cookie tracking on some operating systems.
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