LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- OpenAI Search, With Microsoft Bing Powering The Service? in
MediaDailyNews on
05/08/2024
OpenAI has been said to be working on a search engine, but now we have further evidence that the rumor might be true.
- Could Microsoft President Brad Smith Fall Out Of Step With Brand Loyalists? in
Search & Performance Insider on
05/08/2024
Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the company's new AI hub.
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform in
MediaDailyNews on
05/08/2024
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnings call. Upgrading search functions with improve back-end performance, autocomplete, and better user interface--all scheduled for this year.
- No, You're Not Hallucinating, But Now There's A Leaderboard For That in
Media 3.0 on
05/08/2024
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released a leaderboard that rates some 36 LLMs based on risk, bias, malware, and toxicity and jailbreak, which involves unlocking closed devices.
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March in
Search & Performance Insider on
05/07/2024
DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected - spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain advertisers' budgets.
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges in
MediaDailyNews on
05/07/2024
Integral Ad Science released its latest Media Quality Report showing how AI, deepfakes and misinformation can present major challenges for companies trying to protect their brands.
- Inside eBay's Next Generative AI Ad Marketplace in
MediaDailyNews on
05/07/2024
eBay chief AI officer Nitzan Mekel-Bobrov is focused on AI across the company - particularly in its ads, developer, search and marketplace businesses.
- YouTube Music Seen In The Wild With An AI Gemini Extension in
Search & Performance Insider on
05/06/2024
The YouTube Music extension in Google Gemini would provide the ability to play, search, and discover songs, artists, playlists and more.
- Next Steps For Google After NewFronts in
MediaDailyNews on
05/05/2024
If the DOJ finds Google violated antitrust laws, it will schedule a "remedies" phase to determine next steps that could increase competition in the search market, according to some reports.
- Yelp Works To Cash In On AI in
Data & Programmatic Insider on
05/06/2024
Yelp believes it can drive more demand for businesses through AI technology. Its OpenAI-powered Yelp Assistant can find service providers in a specific area and write requests for jobs.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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