LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google Lens Makes In-Store Shopping More Vivid in MediaDailyNews on 11/25/2024
  

  Ads recently began serving up in Google Lens, but Google Shopping supporting the ad unit will now appear at the top of the page. The ads experience shown in Lens is based on the visual match of the image photographed or shown to the platform, and Google's understanding of the product to surface the most relevant ads.

• How Apple Could Prepare To Ditch Google Search in Performance Marketing Insider on 11/25/2024
  

  AI Intelligence, Apple's AI engine and agents would enable Apple to leave behind its Google Search partnership and increase success of first-party data targeting across its devices.

• The New York Times Wants To 'Reshape' The Ad Economy in Data & Programmatic Insider on 11/25/2024
  

  Rather than measuring clicks and impressions, The New York Times plans to find a better way to understand its audience and campaign results based on what it calls "the most valuable impressions."

• Western Union Unveils Media Network, Working With PubMatic in MediaDailyNews on 11/22/2024
  

  Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences. The new business can connect advertisers to more than 150 million consumers across North America and Europe.

• Google Chrome For Sale in Performance Marketing Insider on 11/22/2024
  

  It's not a simple idea to sell Chrome to solve monopolistic practices, although some advertisers, platform providers and technologists want sectors that Google operates in to become more competitive.

• AI Automation Expected To Ease Pressure To Increase Revenue in MediaDailyNews on 11/21/2024
  

  Eighty percent of digital ad professionals use AI tools for media buying and campaign management, but 65% report facing moderate to extreme pressure to grow digital ad revenue by 20% or more, according to a report released Thursday.

• DOJ Sways Judge To Force Sale Of Google's Chrome in MediaDailyNews on 11/21/2024
  

  The decision to divest Chrome was not unexpected, and is intended to "stop Google's control of this critical search access point and allow rival search engines the ability to access the browser that for many users is a gateway to the internet," according to the filing.

• Kendra Scott And Carhartt Find Success In Data in Performance Marketing Insider on 11/21/2024
  

  From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It's all about data and rhythm. Vic Drabicky, CEO/founder of January Digital, wouldn't have it any other way.

• DuckDuckGo Pushes EU On Google Compliance With Digital Markets Act in MediaDailyNews on 11/20/2024
  

  DuckDuckGo asked the European Commission to open additional investigations into Google's compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act, enacted in 2022.

• Google AI Overviews Optimization Techniques Simplified in Performance Marketing Insider on 11/20/2024
  

  Real-time data and insights through BrightEdge Data Cube X allow marketers to understand and take action on performance depending on how Google presents their brands in Google AI Overview search results.

Comments by Laurie All comments by Laurie

• Wordies: This Is How AI Reimagines 1:1 Messaging by Laurie Sullivan (Performance Marketing Insider on 10/09/2024)
  

  Yes, what if, John Grono. Great Question. 

• AI Pushes Attribution Changes For Ad Industry by Laurie Sullivan (Data & Programmatic Insider on 08/05/2024)
  

  Hi Gary, I am the author. If there's anything you don't understand feel free to reach out to me and I'll explain it.

• Microsoft Earnings Show How AI Will Play In Advertising by Laurie Sullivan (MediaDailyNews on 07/31/2024)
  

  Funny, John. It's not for you to know, but for the technology to translate the images into text. Thank you for reading the article and commenting. 

• AI-Altered Harris Ad Should Worry Both Parties by Laurie Sullivan (MediaDailyNews on 07/29/2024)
  

  We always tell both sides of the story, Dan Ciccone. Try reading it again with both eyes open, rather than one eye closed.

• Why Google Just Made The Most Detailed Map Of The Human Brain by Laurie Sullivan (Media 3.0 on 07/09/2024)
  

  Thank you so much, John, for taking the time to comment.

• Has Google's Gemini Chatbot Just Rewritten History? by Laurie Sullivan (Media 3.0 on 02/22/2024)
  

  Thomas, thank you for mentioning Jack.  best, Laurie

• Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project? by Richard Whitman (Mediapsssst on 01/16/2024)
  

  But this is an opinion piece. 

• Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project? by Richard Whitman (Mediapsssst on 01/16/2024)
  

  Thank you, Dan. 

• Microsoft Executive Fears For Israel's High-Tech Sector by Laurie Sullivan (MediaDailyNews on 11/01/2023)
  

  John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel. 

• California Governor Signs Delete Act by Wendy Davis (MediaDailyNews on 10/10/2023)
  

  I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category. 

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