LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Google, Meta Could See Retaliatory Tax On Digital Ads In EU in MediaDailyNews on 04/11/2025
  

  European Commission President Ursula von der Leyen said Europe could tax Google's and Meta Platforms' digital ad revenue in retaliation for tariffs imposed by the U.S. on Europe.

• Adobe's AI Agentic Vision For Creators in Performance Marketing Insider on 04/10/2025
  

  Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an agentic vision for each of its platforms.

• Brandtech Collaborates With Google AI, Eyes Text-To-Video in MediaDailyNews on 04/10/2025
  

  The Brandtech Group has announced it will integrate Google's video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes pointing to text-to-video as a way to change the industry by making TV commercials for clients.

• What Yodel Does For Mobile, Why NP Digital Acquired It in Performance Marketing Insider on 04/09/2025
  

  An understanding of tracking and the ability to funnel data are a focus for Yodel. Its mobile solutions will enhance NP Digital's ability to launch, scale and transform app experiences for clients.

• Google Unveils AI That Gives Companies More Control Of Their Data in MediaDailyNews on 04/09/2025
  

  Among many innovations Google announced today at its Cloud Next conference is a data model that lets companies run its Gemini AI models in their own data centers, a collaboration with Nvidia to support agentic AI, and a new AI accelerator chip called Ironwood TPU.

• GAI Search Will Decide What Customers Need in MediaDailyNews on 04/09/2025
  

  BrightEdge launched a feature Wednesday - AI Catalyst - that allows marketers to track and understand how their brands are perceived across generative AI search engines during one of the most significant changes to online advertising and marketing.

• Uber Advertising Strategizes About Attention, Big Bites In Carrots in Performance Marketing Insider on 04/11/2025
  

  A study showed lift metrics produced the most surprising numbers. Ads viewed in the app for more than 2.5 seconds had a 1 in 2 chance of being recalled by consumers. Brand consideration also rose 27% on average, said Megan Petrie Ramm, director of Americas, Uber Advertising.

• Personas To Target Ads Leap Forward in MediaDailyNews on 04/08/2025
  

  To overcome signal loss, Ogury developed a method of targeting personas-anonymized groups categorized by common attributes, interests, and purchase intentions, instead of tracking individuals.

• Healthcare Brands Gain Support From CMI Media, Microsoft Advertising Partnership in MediaDailyNews on 04/08/2025
  

  As tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency CMI Media Group and media-buying agency Compas will work with Microsoft Advertising to help healthcare brands find innovative ways to reach customers and produce better return on investments.

• Latinas Bridge Generations Asking AI For Guidance As Mother's Day Approaches in MediaDailyNews on 04/10/2025
  

  Advertisers need to understand the importance of this cultural shift toward AI for advice. Latina moms for generations have leaned on wisdom and guidance from their mothers and abuelas, but findings from a Microsoft study released this week found AI has joined the "village" as a new member by pairing traditional wisdom with technology.

Comments by Laurie All comments by Laurie

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

• Medical Expert On RFK Jr.: 'Please, Please, Not Him -- No One Else Can Be As Bad' by Les Luchter (Pharma & Health Insider on 01/29/2025)
  

  Long live RFK Jr., if he can only get toxins out of our food supply, and the food the school system feeds my grandchildren.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  The link is not working for me, but it explains how the name change came about.The name of the highest mountain in North America became a subject of dispute in 1975, when the Alaska Legislature asked the U.S. federal government to officially change its name from "Mount McKinley" to "Denali". The mountain had been unofficially named Mount McKinley in 1896 by a gold prospector and officially by the federal government in 1917 to commemorate William McKinley, who was President of the United States from 1897 until his assassination in 1901.

• Google Maps Changing Name Of Gulf Of Mexico, Other Landmarks by Laurie Sullivan (MediaDailyNews on 01/28/2025)
  

  https://en.m.wikipedia.org/wiki/Denali%E2%80%93Mount_McKinley_naming_dispute  

• Airbnb, Toyota, Planet Fitness Step Up To Help L.A. Fire Survivors by Tanya Gazdik (Marketing Daily on 01/09/2025)
  

  Thank you to the brands and the companies for stepping up and helping out! And, and thank you Tanya for covering this! 

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