JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.Articles by Joe All articles by Joe
- Canary In The Coal Mine in
Media 3.0 on
05/06/2024
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madison Avenue. Should it have predicted its own demise?
- Offshoring America's News Verification in
Red, White & Blog on
05/03/2024
"We're finding people are coming to us because we rise above division and partisanship to bring people news in a much more balanced way, because we are the outside insider," explains BBC News' Deborah Turness.
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI in
MediaDailyNews on
05/03/2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Honey and integrating its AI technology into its own AI-powered OMNI platform, MediaPost has learned.
- AI-Centricity: Our 'First Annual' Report in
Media 3.0 on
05/02/2024
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans.
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool in
MediaDailyNews on
05/02/2024
The announcement during its NewFront presentation today also included a new "Reminder ads on Instagram" advertising format.
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To in
Planning & Buying Insider on
05/02/2024
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters' books.
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads in
Media 3.0 on
05/01/2024
The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising.
- Ad Data Shows A Tale Of Two Social Media Platforms in
MediaDailyNews on
05/01/2024
TikTok's share has soared 80%, while X platform has fallen by an equivalent amount in the past few years, according to new estimates from Guideline.
- U.S. Consumer Time Spent With Media Fell For First Time In 2023 in
MediaDailyNews on
05/01/2024
The estimate, part of PQ Media's annual U.S. and worldwide consumer media usage tracking study, however, projects it will rebound once again this year and for the foreseeable future.
- It's Google's World And Planners & Buyers Are Just Living In It in
Planning & Buying Insider on
04/30/2024
And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one.
Comments by Joe All comments by Joe
- U.S. Consumer Time Spent With Media Fell For First Time In 2023
by
Joe Mandese
(MediaDailyNews on
05/01/2024)
@Ed Papazian: Here's PQ Media's definition:"Ad-supported media are considered to be those platforms that generate over half of its revenues from advertising, while conversely consumer-supported media are considered to be those platforms that generate over half of its revenues from consumer spending on media. The lines have blurred, such as newspaper advertising cratering over the last decade, while circulation declines less deep; while most of mobile and internet spend was generated by consumer spend on access (broadband, wi-fi, etc.) versus the advertising behemoths that Facebook and YouTube have become."Readers should interpret that however they want, but it's a definiiton that has been used conistently for decades -- including by Veronis, Suhler & Associates before PQ Media -- to plot the shift in media economic models over time.The truth is many media have multiple revenue streams these days, and always have.The analysis is a way to look at where the perponderance is coming from.
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
by
Joe Mandese
(MediaDailyNews on
04/26/2024)
@Barry Green: A) The MRC doesn't audit publishers, per se, though it does occassionally audit proprietary measurement services of some very big publishers who want to seek accreditation for grading their own homework.Publishers still are audited by other independent trade groups such as the Alliance of Audited Media.B) The MRC is not overpaid.Based on nonprofit tax filings to the Internal Revenue Service, the MRC's gross receipts were about $2.6 million in 2022 (the last year data is available for).By comparision, the gross receipts of comparable nonprofit trade groups are:Alliance of Audited Media: $16.6 millionGeopath: $14.4 millionIAB: $35.8 millionANA: $61.0 millionThe costs associated with conducting audits are the fees paid to their party auditors. Those fees are not paid to the MRC.It's 100% up to measurement services whether they seek MRC accreditation, conduct audits, etc. It is not compulsory, and many measurement services operate successfully without MRC accreditation. In fact, most of the "currencies" certified by the U.S. JIC currently are not accredited.AAM ($16.6 Million)Gross Receipts: ANA ($61 million)
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
by
Joe Mandese
(MediaDailyNews on
04/26/2024)
George Ivie: Thank you for the visceral marketplace example, and for explaining how phase 1 is a building block toward a workable common denominator.
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
by
Joe Mandese
(MediaDailyNews on
04/26/2024)
@Tony Jarvis: Do tell, what are the flaws?
- Three -- Or Four -- Planning & Buying Issues Worth Arguing About
by
Joe Mandese
(Planning & Buying Insider on
04/18/2024)
@Ed Papazian: We're talking about two different things in this thread. I was only responding to your comments about universe estimates when I referred to your TV centricity, not to outcomes-based measurement. Apologies if that wasn't clear.But all your comments affirm the goal of my column, which was to see if these are planning & buying issues worth arguing fruitfully about.I'd love to know what others think.And I'd love to know if there are other issues you think would be worth arguing about at MediaPost's upcoming summit on the subject.
- Three -- Or Four -- Planning & Buying Issues Worth Arguing About
by
Joe Mandese
(Planning & Buying Insider on
04/18/2024)
@Ed Papazian: I think you're missing the point, because you are thinking in a TV-centric way. The point is the industry would be shifting from a TV-centric -- or a digital-centric -- way of thinking about the media universe to one based on the actual population.Whatever the margins of difference might be vis a vis a medium's universe (including ones yet to come, ie. the metaverse, Web3, who knows what), the point is creating an indivdual persons-centric framework based on the population of people who use media.That is the goal of the new standards.Adding this link so you can see the MRC's crossmedia measurement standards framework:https://s3.amazonaws.com/media.mediapost.com/uploads/CrossMediaMeasurementStandards.pngThe point isn't to create a new crossmedia universe, but to shift from a media-centric framework to an individual persons framework.
- Three -- Or Four -- Planning & Buying Issues Worth Arguing About
by
Joe Mandese
(Planning & Buying Insider on
04/18/2024)
@Ed Papazian: Historically, TV audience estimates were derived based on the percentage of total TV households that are viewing television during a given period (households using television % = household rating). Ditto for PUTs (persons using television) % = # of persons viewing TV.The new cross-media measurement standards call for real, individual people projected to the total U.S. population (or relevant geo), not TV or digital populations.
- Kassan Out At MediaLink, Legal Actions Filed
by
Joe Mandese
(MediaDailyNews on
03/13/2024)
@Lily Robins: On the bright side, UTA spent a lot less for MediaLink than Ascential did:https://www.mediapost.com/publications/article/369505/ascential-sells-medialink-to-uta-for-125m-origin.html
- MRC Accredits Comscore For Both National And Local TV Ratings
by
Joe Mandese
(MediaDailyNews on
03/20/2024)
@Andy Berman: This is what we reported: "for household and average audience estimates for both its national and local TV audience measurement services.*
- Making A Lower Case
by
Joe Mandese
(Red, White & Blog on
03/18/2024)
@Kevin Killion: Let's hope they vote that way.
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