JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.Articles by Joe All articles by Joe
- Dentsu Demonstrates How To Make Logos And Influence People in
MediaDailyNews on
12/16/2024
Dentsu this morning unveiled a new dedicated influencer marketing practice, including a fancy new logo aptly branding it "Dentsu Influence." It claimed the practice's platform "transcends traditional influencer databases."
- Havas Shares Fall Slightly On First Intraday Of Public Trading in
MediaDailyNews on
12/16/2024
The public trading, under the ticker symbol HAVAS, "marks a pivotal step towards the realization of our long-term vision," Chairman and CEO Yannick Bollore said in a statement this morning, adding: "It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and communications industry."
- Guideline Taps Mifsud As CEO in
MediaDailyNews on
12/11/2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buying and planning data services, has named Vincent Mifsud CEO, succeeding Scott Kroll, who remains co-founder and executive chairman of the company.
- A Tail (SIC) Of Two Media-Buying Industries in
Planning & Buying Insider on
12/10/2024
A very, very short one, and an increasingly long one.
- The Definitive Omnicom/Interpublic Podcast in
Media 3.0 on
12/10/2024
You've read the headlines and analysis of Omnicom's deal to acquire Interpublic. Now listen to the definitive podcast, courtesy of Google's NotebookLM Audio Overview. It took minutes to create and is actually pretty cool.
- Holding Co. Consensus Revised Upward This Year And Next in
MediaDailyNews on
12/09/2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlook by Dentsu, while Publicis' Zenith has discontinued public reporting. The new Big 3 consensus: 2024 +9.3%; 2025 +6.1%.
- Omnicom Agrees To Acquire IPG In Stock Deal Expected To Close In Second Half Of 2025 in
MediaDailyNews on
12/09/2024
Jon Wren will remain chairman-CEO, while IPG CEO Philippe Krakowksy will join Daryl Simm as co-presidents/COOs of the combined company, which will retain the Omnicom name and OMC ticker symbol.
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025 in
MediaDailyNews on
12/06/2024
Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% expansion he forecast when he first benchmarked 2024's outlook in September 2023.
- ANA Names 'AI' The Word Of The Year, Again in
MediaDailyNews on
12/05/2024
For the second consecutive year - and the third time in 11 years - ANA members picked "AI" as their word of the year. "Personalization" ranked No. 2 for 2024.
- IPG Sells Huge, Acquires Commerce Data Platform in
MediaDailyNews on
12/05/2024
Interpublic this morning announced the sale of DUMBO-based digital agency Huge and the acquisition of Mumbai-based "ecommerce intelligence platform" Intelligence Node.
Comments by Joe All comments by Joe
- ChatGRP: Erwin Ephron, Distilled Into 586 Words
by
Joe Mandese
(Planning & Buying Insider on
12/18/2023)
@Bob Henry: Better late than never, though I'm sorry to hear you never got to meet Erwin Ephron in person. He definitely had a powerful interpersonal dynamic, but I think (and I think he would too) its pretty cool that generations of people he will never get to meet personally have and will be influenced by what he wrote, said and what others write and say about him.Thank you for sharing your own reminiscence.
- So Here's My Endorsement
by
Joe Mandese
(Red, White & Blog on
10/28/2024)
@Dan Ciccone: You're hilarious and I guess you don't follow my endorsements very closely. I literally endorsed one of the most conservative Republicans back in 2022, Liz Cheney:https://www.mediapost.com/publications/article/375297/why-im-endorsing-liz-cheney-for-president.htmlYou also confuse Conservatives with Opportunists, because Trump never was the former. (Check his voting record before he ran for office as a Republican.)People call me "Liberal," "Progressive," and a bunch of other names, but those who know me well would say I'm kind of Conservative about some important issues, like defense, the economy, etc.Personally, I think of myself as being on the right side of issues, not polarized Left or Right.But when it comes to Donald Trump, it's not even a political discussion. It's just that he's been using politics as a means to his end, and for some reason, people who call themselves Conservatives, Republicans and other names, seem to be following him to it.
- Dipsticks Vs. Dipshits
by
Joe Mandese
(Red, White & Blog on
10/23/2024)
@Tom Siebert: Speaking of real political news from real journalists, you might want to check this one out:https://www.washingtonpost.com/world/2024/10/23/dougan-russian-disinformation-harris/For what it's worth, whether the source material of Taibbi's reporting proves out or not, there's a big difference between political parties coordinating political marketing activities, and state actors mounting sophisticated, clandestine influence campaigns. But you're the expert on benevolent propoganda, so I'm sure you're right.And despite your pesistent slamming of MediaPost, we still love you.
- The Short Attention Spans Of Trade Associations
by
Joe Mandese
(Planning & Buying Insider on
09/25/2024)
@Ed Papazian: In terms of seconds viewed per ad dollar spent, but that's likely due to a lower clutter environment and forced viewing on most CTV platforms.
- Size Matters, Character Too
by
Joe Mandese
(Red, White & Blog on
09/11/2024)
@Dan Ciccone: I published two commentaries.This one, which is about Trump's lack of character -- or for that matter, compassion, empathy, etc. -- related to the tragedy of the 9/11 attacks. (He immediately jumped to a false claim that it made his building the biggest in Lower Manhattan.)The other was about him getting fact-checked by journalists when he tried to promote a false conspiracy theory during last night's debate.The rest are your real estate.
- People On Television Are Saying...
by
Joe Mandese
(TV Watch on
09/11/2024)
@Paul Bledsoe: I appreciate and respect your candor.In case I wasn't completely clear, I have always hated Donald Trump as a human being, even when he was a Democrat, and long before he was running for office, because he's despicable, a grifter, and goes out of his way to hurt others, especially the disadvantaged.The fact that I also hate him as a president is coincidental, but I don't agree with your assessment that his policies were a success. I think he caused great harm to the U.S., and the rest of the world by undermining democracy.There are many former presidents who I've disliked and/or disagreed with their policies and actions, but I always respected that they were duly elected by American voters via a mostly democratic process.
- People On Television Are Saying...
by
Joe Mandese
(TV Watch on
09/11/2024)
@Paul Bledsoe: For the record:1 - I am not a Democrat.2 - I have always been a Trump hater -- long before he was a politican -- because I hate people who hate everyone else and lie, cheat and con them to get their way.
- Don't Read This Column
by
Joe Mandese
(Red, White & Blog on
09/06/2024)
@Dan Ciccone: Hey, I told you not to read it.Ageism is a real problem ( https://www.mediapost.com/publications/article/393394/ageisms-metoo-moment.html ), as is divisiveness, but this get out the vote ad isn't that. It's simply leveraging reverse psychology to remind young voters how they can be included in political decisions that will influence their future. You know, vote.But I'm guessing you won't be voting that Nail agency should win any advertising awards for it.
- DNC Day 2: When The Going Gets Weird...
by
Joe Mandese
(Red, White & Blog on
08/21/2024)
@Dan Ciccone: By all means, I hope you do.
- DNC Day 1: 'The Best'
by
Joe Mandese
(Red, White & Blog on
08/20/2024)
@Dan Ciccone: This is a personal opinion column titled "Red, White & Blog: Truth, Mud & The American Media." It's supposed to be subjective.I write and edit plenty of MediaPost' straight news coverage that strives to be objectiveThey are two different things.That said, I subjectively disagree with your assessment of American media coverage of the elections. If anything, I think most media outlets have given Trump a free pass and would go ballistic if any normal candidate did, said or dog whistled what Trump has done I mean just look at how the White House press corps has treated Biden pressers vs. Trump's. There's no comparison.But you're entitled to your opinion and welcome to post comments on anything we publish.It's still a free country.
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