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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

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  • Targeting AIs And Filtering Invalid Human Traffic by Joe Mandese (Media 3.0 on 04/11/2025)

    @Shirley Marschall; Thank you for publishing that. You were prescient.

  • In Identity We Trust by Joe Mandese (Red, White & Blog on 03/20/2025)

    @Thomas Siebert from BENEVOLENT PROPAGANDA: Interesting perspective. Party politics aside, you don't think the rights of tiny constituencies are equally as important to protect as those of larger constituencies?

  • The Dispirit Of The New America by Joe Mandese (Red, White & Blog on 02/28/2025)

    @Leo Kivijarv: Thank you for clarifying. Nice to know that data still exists and is constantly being updated.Any thoughts on what a "free press" share of media is today?

  • Now They're Just (Hiccup) Trolling Us by Joe Mandese (Red, White & Blog on 02/17/2025)

    @Dan Ciccone: I've asked you in the past to refrain from personal attacks on other people, because that -- and hate speech, spam and inanity -- are the few rules we have for comments on MediaPost.And I don't mind that you direct your invectives @Mandese, but I'd prefer if you could do so civily. You can disagree -- ideally citing actual, fact-based retorts -- or even just your feelings or personal opinions, but please don't be toxic about it. There are plenty of other places you can go to do that.

  • Now They're Just (Hiccup) Trolling Us by Joe Mandese (Red, White & Blog on 02/17/2025)

    @Dan Ciccone: You can assert whatever you want, but that doesn't make it fact. Which is why I posted the video -- not from social media, but from CSPAN's coverage -- so readers/viewers could judge for themselves what Hegseth was sipping. To my eye, it was a couple of fingers of amber liquid in a small glass, not a glass full of water, or a bottle of water.Barring additional facts, the rest is in the eye of the beholder.You can see it here:https://www.c-span.org/video/?c5153836/user-clip-pause-refreshesAs for the rest of your comment, its just conflation.But you're entitled to your opinion.

  • Move Fast And Break Democracy by Joe Mandese (Red, White & Blog on 02/07/2025)

    @Ben B from Retired: https://www.mediapost.com/publications/article/357340/this-just-in-from-the-mars-news-channel.html

  • The Media Planner Is Dead, Long Live The Platform by Joe Mandese (Planning & Buying Insider on 02/03/2025)

    @Ed Papazian: I think that's what Brian Wieser is saying. I think it's true insofar as using digital platforms are concerned, becasue they continue to build out media planning tools enabling anyone -- even businesses without agencies or media planners -- to plan media buys.I think the issue is planning across mixes that include analog media, but biggies like Google are now even accounting for those too (see story on its release of its Meridian marketing mix model, etc.).From Wieser's POV, the art of media planning is no longer planning across media (what he calls line items), but across platforms.I'm thinking you probably don't agree with him, but it's a point of view.But as Wieser also notes, there's still plenty of room for strategic planning, etc.

  • How Trump Blamed His Own Policies For This Week's Deadly Air Crash by Joe Mandese (Red, White & Blog on 01/30/2025)

    @Dan Ciccone: Fact-checking you here. You are incorrect that the FAA's DEI employment promotion did not begin until the Biden administration. It began under the Obama administration and continued throughout the first Trump administration. That was the whole point of using Internet Archive: There is an indelible record showing exactly what the Trump adminstration's FAA DEI policy was. But you're entitled to believe whatever you want.

  • ANA Spins Off Cross Media Initiative As For-Profit, Wants It To Fly Like An Eagle by Joe Mandese (MediaDailyNews on 06/12/2024)

    @Amy Mckeever: Great question. Thank you for suggesting it. We will ask. Stay tuned.

  • Apropos Of Nothing: Sieg Heil by Joe Mandese (Marketing Politics Weekly on 01/21/2025)

    @Dan Ciccone: We appreciate your engagement, but our policy is to moderate comments that could be construed as personal attacks. Please keep yours civil here and not directed at individuals, or we'll have to remove them.For what it's worth, I will always retain my pace when it comes to speaking up against fascism, hate speech or the gesture Musk made. It used to be considered anti-American by our nation's collective mind. Maybe not so much, anymore.

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